HIGHLIGHTS

Instagram just announced the addition of a premium membership function.

On Android and iOS, subscriptions can be paid for through in-app purchases.

TikTok is also experimenting with the ability to follow content creators.

WHY IN NEWS

Instagram recently started testing paying subscribers with some content producers and influencers in the United States, allowing them to start charging their supporters a monthly fee is charged for exclusive content, live videos, and stories, as well as a purple badge beside their account title to demonstrate they have been subscribed once they communicate with maker. While the paid subscriptions function is currently only available to a select content producers in the United States, it has now been discovered in India, including price levels for subscribing to some content providers in local currency.

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The app also displays purple badges next to usernames, as well as information on what subscribers are entitled to, such as subscriber-only stories and exclusive live videos, as well as the subscriber badge. In India, there is currently no option for creators to set up an account to accept paid subscriptions. 'For the time being, Subscriptions will only be accessible in the United States,' an Instagram spokeswoman said, 'but we plan to expand Subscriptions to other regions shortly.'

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Meanwhile, TikTok, a competitor, recently announced that it was working on premium memberships, which would allow producers on the video-sharing site to monetize their work. The tool will enhance the opportunity to tip TikTok producers while also allowing them to earn a consistent revenue. Last year, Twitter announced Super Follows, which allows users to share subscriber-only information with their Twitter followers, such as 'behind-the-scenes' content, early previews, and subscriber-only chats (for tweets).